Primrose SchoolsA proposal by
Brandon Braswell

An invitation to work together again · Brandon Braswell

I’d love to help new familiesfeel the Primrose
difference.

I enjoyed working with Primrose on video production and marketing in the past. I’d love to partner again, bringing fresh ideas and years of creative experience to the stories, programs, and people that make Primrose special.

Explore partnership opportunities

Available for freelance video production & marketing support

A little wonder. Every day.
Big stories.
Little thinkers.

Existing Primrose website footage. Concept presentation.

01 / A shared visionYour vision for Primrose. My help bringing it to life.Build your partnership ↗

02 / The opportunity

Let’s shine a light
(and camera ;))
on what makes Primrose unique.

Having worked with Primrose before, I’d love to support your next chapter. I can support the marketing plans you already have, or work with your team to develop something new. Here’s where I’d start.

A parent and child pictured on the Primrose website
01

Bring your purpose into focus.

Let’s reconnect families with the purpose behind Primrose. Your existing interviews, teacher voices, and classroom footage can show how that purpose comes to life each day.

Rooted in your purpose ↗
02

Show the Primrose difference.

I can turn your philosophy into stories parents can see and feel through real classroom discoveries, teacher relationships, and moments of growing independence.

Inspired by Balanced Learning® ↗
03

Give parents a clear picture.

Let’s help families picture their child at Primrose. I can create clear, welcoming videos about your programs, daily routines, and care, with a natural next step to book a tour.

03 / Stories worth telling

Here are the stories
I can help you tell.

These are examples of the featured focuses we could build a monthly campaign around: your school’s purpose, classroom learning, food and nutrition, health and safety, or a specific program. Together, we’ll choose the focus that best supports your priorities.

Choose a story below to see the concept, format, and where we could use it.

Brand film

The question behind the story

What makes the Primrose experience feel different?

Shape approved leadership and teacher voices into a welcoming introduction to your purpose, supported by moments from your existing library.

A shared purposeBelief in practiceA sense of belonging
Where it belongs

Homepage · About page · Tour follow-up

Primrose’s story ↗

Proposed concept; available footage and your priorities will shape the final edit.

One family of stories.
Every stage of growing up.

PercyBenjaminMiaMollyOgLibby
Classroom spotlights can rotate
through the monthly plan.

04 / A strong starting point

Your existing footage.
Fresh possibilities.

You’ve already captured so much of what makes Primrose special. I can give that material a new purpose, building focused campaigns around the footage and stories you already have.

Built around your existing library

Let’s find the stories
already there.

We’ll review your approved footage, interviews, photos, and brand assets, then choose the strongest material for your monthly priorities.

Review the libraryChoose a focusCreate fresh edits

Editing is covered by your selected monthly plan.

Existing material we can shape into

  • A renewed introductionYour purpose, people, and approach to learning
  • Answers to parents’ questionsClassrooms, care, nutrition, and everyday routines
  • Program campaignsA timely focus on the programs you want to highlight
  • Content with a longer lifeFresh edits for social, advertising, your website, and email

These are possible uses of the library. Your monthly plan sets the deliverables. Any additional filming is separately scoped and priced together before scheduling.

05 / An opportunity to flourish

Your YouTube channel.
An asset with room to grow.

The vision

A resource families return to.
A new way to discover Primrose.
Room for new revenue opportunities.

I’d love to build on the learning resources you already share, with a connected series families can keep coming back to.
Primrose Schools

A little Primrose at home.

Proposed series for your YouTube channel

Content concepts
Primrose educator helping a child with an activity
Make it with PrimroseLittle hands.
Big ideas.
Crafts & printables

Make a paper garden

Rework an approved classroom activity into a simple craft families can try together. An optional printable template can extend the idea at home.

Learn it with PrimroseLetters.
Sounds. Discovery.
Early learning

Go on a letter hunt

Playful reading and writing practice using approved educator footage. An optional tracing page could extend the practice away from the screen.

A Primrose classroom with character puppets
Storytime with PrimroseA familiar face.
A brand-new story.
Stories & read-alongs

A story to end the day

Original or permission-cleared stories told by Primrose teachers, with a question or drawing prompt for parents and children to share.

Grow with PrimroseSmall steps.
Growing confidence.
Everyday family life

Make mornings a shared activity

Simple ideas for getting ready together, with an optional printable picture checklist. Bring Primrose’s approach to independence into everyday routines.

Illustrative series concepts using Primrose’s existing photography and artwork. Topics and resources developed together.

01 / Be discovered

Meet families through activities, learning ideas, and stories they can use.

02 / Build a relationship

Give them familiar educators and helpful series worth coming back for.

03 / Open new doors

Connect local families to tours and programs. Explore paid activity collections or workshops as interest develops.

Part of the Flourish partnership.

YouTube management and recurring-series editing are included at $8,000 a month, alongside everything in Grow. Start with existing footage and add separately priced production days when the series needs something new. We’ll agree on the ideas and cadence together. Printable resources are scoped separately.

Explore Flourish ↗

06 / Choose our monthly rhythm

Let’s find the right
partnership for Primrose.

Starting at $3,500 a month, I can give Primrose consistent creative support. Choose a plan to see what I’ll deliver, then we can shape the content around your programs and marketing priorities.

Grow · Recommended

$5,000/ month

Recommended: one coordinated monthly campaign, with a featured focus, supporting promotions, a newsletter, and weekly planning.

Every plan includes

Editing & branded graphics · Captions · Two revision rounds · Delivery calendar

What’s included each month

Content, planning & ongoing support

Promotional videos are one shared allowance for social posts and ads. Each includes a 9:16 master and square adaptation; using the same edit in two places counts once. Featured videos can also live on your website. Primrose handles publishing, except for the YouTube management included in Flourish.

Review your selected plan ↓

A month could look like this

One clear focus.
A month of possibilities.

07 / How we work together

Thoughtful stories.
A simple process.

01 / Listen

Start with your priorities.

Choose the audiences, programs, and campus focus. Review existing media and map the stories worth telling.

02 / Create

Find the stories already there.

Review approved footage and source files, identify useful moments, and shape them into the month’s agreed edits. Flag missing coverage before work begins.

03 / Keep growing

Make each month count.

Agree on a content calendar, review together, and deliver ready-to-publish assets. Use shared results to guide the next month’s priorities.

A few practical details

A focused partnership. We’ll agree on the school, team, or campaign this proposal supports, along with audiences and priorities. These packages are a defined monthly content partnership, not unlimited production across the Primrose network.

Existing content. Your team supplies original or high-quality media and confirms permission for re-editing, music, participants, and intended placements, including paid ads. We review usable coverage before confirming the content plan.

Monthly delivery. Every plan includes five distinct promotional videos for social or ads. Grow adds one featured video around an agreed focus and one coordinated newsletter each month. Flourish adds YouTube management and recurring-series episodes, with cadence agreed together. Video lengths follow the footage and intended use. Newsletter delivery includes copy and one designed layout; your team approves and sends.

Planning & channel management. Establish includes one planning session per month. Grow and Flourish include one per week. Flourish includes channel presentation and playlist setup, publishing approved package videos, thumbnails, titles, descriptions, playlist organization, and a monthly review of available results.

Additional production. All monthly plans begin with existing footage. New interviews, activity demonstrations, or other filming for a YouTube series can be scheduled as separately priced production days. We’ll discuss scope and pricing before committing to a shoot; no filming days are included in the monthly fee.

Separate services. Ad spend, geographic targeting and ad management, social publishing, newsletter sending, website implementation, and printable resource production are scoped separately. Priorities and substitutions are agreed before each month; no rollover is assumed.

Review & agreement. Two consolidated feedback rounds per finished edit. Your team approves factual claims, permissions, and final creative. We review available reach, watch time, clicks, and tour inquiries together. Scope, dates, payment terms, and duration are confirmed together; subscriber, enrollment, and revenue outcomes are not guaranteed.

08 / Let’s work together

I’d love to help
Primrose keep growing.

If these ideas feel like a fit, I’d love to hear what’s ahead for Primrose. I can work alongside your team on existing marketing plans, or help you develop and launch new initiatives. Let’s choose a starting point together.

Brandon Braswell

Video production · Storytelling · Creative partnership

Your partnership at a glance

The Grow partnership

Content partnership Per month
$5,000

Built around approved existing footage.

Additional production days are separately scoped and priced by discussion.

Send me your selected plan and a few priorities. We can talk through what would be most useful for Primrose.

Discussion draft · USD · Selecting a plan does not book services or create a commitment. Scope and pricing are subject to mutual agreement.

01 / A shared vision
Customize your plan ↗